Why Consistent Branding Matters and How LEIGHTRONIX Can Help
One of the most important principles of marketing is branding. According to the American Marketing Association, branding is a “name, term, sign, symbol or design, or a combination of them intended to...
View Article2014 NAB Show Preview
The National Association of Broadcasters (NAB) Show is one of the biggest shows in the broadcasting industry and year in and year out, 93,000 attendees from 156 countries flood the Las Vegas Convention...
View ArticleComprehensive Election Coverage
PEG access organizations have been a resource for presenting the candidates and issues and for making sure their communities are well informed before hitting the voter’s box since the start of PEG and...
View ArticleWhen to Choose High, Main, and Baseline While Encoding H.264
Many current and forthcoming LEIGHTRONIX products with H.264 encoding provide the ability for users to choose the video profile that best suits a given stream. In other words, these products allow...
View ArticleUsing the Customizable Features of VieBit™ to Represent your Brand
Today’s media-rich culture can sometimes be a little overwhelming, but along with more forms of content come more opportunities for branding. Representing your organization, whether on the web, through...
View ArticleDifferences Between PEG Central and VieBit
At LEIGHTRONIX, we strive to be reactive to customer responses and suggestions. For years we’ve offered PEG Central®, an extremely popular video-on-demand (VOD) service for our customers. Since...
View ArticleIntroducing VieBit 2.0
At LEIGHTRONIX, our products are continually updated and improved over time as needs change and the industry evolves. Since the inception of VieBit®, our flagship streaming service, we have regularly...
View ArticleVieBit Stats and Google Analytics
Streaming video has long been accepted as a great way to reach an audience outside of traditional broadcast media, but how can you gauge what videos are getting the most attention? With VieBit®, there...
View ArticleThe More Output Types, the Better
No one can deny that the video landscape has changed significantly in the last several decades. Audiences of all ages are consuming media in different ways. It’s true that the nation’s youth is...
View ArticleGive Your IT Specialists a Break: Stream Video the Easy Way
In any organization, IT professionals make up an extremely important department, managing a number of vital processes. With that importance comes a swelling of duties that, while valued by all, are not...
View ArticleUsing the Customizable Features of VieBit to Represent Your Brand
Today’s media-rich culture can sometimes be a little overwhelming, but along with more forms of content come more opportunities for branding. Representing your organization, whether on the web, through...
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